Meta ad sizes & safe zones
Check your creative against Feed, Stories, Reels and more before it ships. Files never leave your browser.
Heads up: specs are compiled from secondary sources quoting Meta's Ads Guide, current as of Oct 2026. Always confirm in Meta's Ads Guide before final delivery.
Safe-zone checker
Ad sizes by placement
Static images
| Placement | Ratio | Recommended |
|---|---|---|
| FB / IG Feed | 4:5 (best) or 1:1 | 1080×1350 / 1080×1080 |
| Stories / Reels (FB + IG) | 9:16 | 1080×1920 (Meta also lists 1440×2560) |
| Carousel (FB / IG) | 1:1 (4:5 OK on IG) | 1080×1080, 2–10 cards |
| Right column (FB desktop) | 1:1 | 1080×1080 |
| Marketplace / Search / Explore | 1:1 (4:5 OK) | 1080×1080 |
| Link ads (legacy) | 1.91:1 | 1200×628 |
Video
| Placement | Ratio | Size | Length |
|---|---|---|---|
| FB Feed | 4:5, 1:1 (16:9 OK) | 1080×1350 | 1 s – 241 min |
| IG Feed | 4:5, 1:1 | 1080×1350 | up to 60 min (15–30 s best) |
| Stories | 9:16 | 1080×1920 | up to 60 min; ~15 s cards |
| Reels | 9:16 | 1080×1920 | ~90 s recommended max for ads |
| In-stream | 16:9 / 1:1 | 1920×1080 | 5 s – 10 min |
Captions: most feed views are sound-off, so burn in captions or upload an SRT. Reels and Stories expect sound on.
Safe zones (on a 1080×1920 frame)
- IG Reels, IG Stories, FB Reels: keep clear of the top 14% (269 px), bottom 35% (672 px) and 6% (65 px) each side → safe box 950×979 at (65, 269).
- FB Stories: keep clear of the top 14% (269 px) and bottom 20% (384 px). Older "250 px / 340 px" figures are outdated.
- Feed: no UI overlay, but keep key content in the center 1080×1080 in case 4:5 is cropped to 1:1. Keep text minimal (the 20% rule is retired, but less text still performs better).